SHR has shown its commitment to environmental and social responsibilities in all our hotel locations since our first day of business operations, following the vision of Singha Estate, which is dedicated to creating sustainability for the business and all stakeholders. We aim to bring real benefits to local communities and conduct our business based on the “Sustainable Development Philosophy” which is inherited from Singha Estate Public Company Limited, to achieve Harmonious Coexistence. This aligns with the United Nations Sustainable Development Goals 2030 (SDG 2030). Moreover, we prioritize and focus on improving service quality, providing clean and safe food, using eco-friendly materials for room decor, and creating venues that offer sustainable travel and leisure experiences. These efforts emphasize convenience, natural integrity, biodiversity, and safety in occupational health.
We believe that business growth should coincide with natural prosperity and improved quality of life in the communities. Wherever we expand our business, we strive to bring growth to that area as well. Since 2022, we have aimed for all self-managed hotels to achieve international sustainability certifications for tourism and hotel operators. Additionally, we are increasing the proportion of eco-friendly renewable energy use, while reducing food wastes by at least 5% per year, which aligns with our long-term goal to achieve carbon neutrality by 2030. This approach follows Singha Estate’s commitment to creating value in travel in parallel with sustainable growth.