Green holidays with extra bite: SAii invites lifestyle-conscious guests to embark on sustainable adventures in 2024

Free-spirited resort brand lets guests enjoy immersive, interactive and eco-sensitive experiences at its dedicated Marine Discovery Centres in Thailand and the Maldives – including breeding and release programmes for sharks

S Hotels & Resorts released four bamboo sharks in February 2024, taking its total to 30 since 2021

BANGKOK, THAILAND (21 February 2024): SAii, the free-spirited lifestyle brand from S Hotels and Resorts, is inviting its “InSAiiders” – experience-seeking global explorers – to embark on green, conservation-driven holidays in 2024 at its four highly sustainable resorts in Southern Thailand and the Maldives, including responsible encounters with native marine species such as sharks.

In line with the revitalization of the SAii brand, which commenced late last year, InSAiiders will be able to enjoy immersive, locally-inspired stays that have a positive impact on the planet and its people. Travellers will have opportunities to learn about local ecosystems and get involved in professionally-led conservation programmes at the brand’s Marine Discovery Centres – the dedicated environmental hubs at SAii Phi Phi Island Village and SAii Lagoon Maldives. Together, SAii, S Hotels & Resorts and their parent company, Singha Estate, are working towards the long-term goal of increasing key biodiversity, on land and at sea, by 30% by 2030. 

At SAii Phi Phi Island Village, the resident biologists at the Marine Discovery Centre have partnered with the Green World Foundation to protect flora and fauna. While surveying the mangrove forest near the resort, a remarkable discovery was made: a total of 292 species were identified, including the orbiculate cardinalfish – a species previously unrecorded in the Andaman area of Thailand. This finding suggests that this mangrove forest is an exceptionally rich ecosystem, creating a unique attraction for environmentally-conscious, experience-seeking travellers. In addition, the coverage of seagrass at the resort has expanded by 158 square metres since 2022, and a Memorandum of Understanding (MoU) has been signed with the local community in Koh Phi Phi to preserve biodiversity in 192,000 square metres of nature. Under the SOS (Save Our Sharks) initiative, the resort’s marine biologists work with the Phuket Marine Biological Centre to release bamboo sharks into the Andaman Sea. Since this project commenced in 2021, 30 sharks have been released and 29 shark eggs have been laid in a dedicated nursery.

Guests can help protect Koh Phi Phi’s vibrant coastal ecosystems with a mangrove planting activity

In the Maldives, coral propagation efforts by the Marine Discovery Centre team at CROSSROADS Maldives – the Indian Ocean’s first and only integrated resort which includes SAii Lagoon Maldives – led to a six-fold expansion of the local reef, and native species such as scalloped hammerhead sharks, bottlenose wedgefish and hawksbill sea turtles (classified as “critically endangered” on the IUCN Red List) have been sighted in the area. A recent MoU with the Maldivian government has seen CROSSROADS Maldives’ conservation area being named as part of an Other Effective Area-Based Conservation Measures (OECM) programme. The area covering 3.1 million square metres, approximately 31% of the total project size, is the largest protected marine area in the Indian Ocean. 

Under the reimagined SAii Live Well concept, SAii’s resorts will encompass a wide range of in-stay initiatives that promote wellbeing, such as Eat Well, Sleep Well, Fit Well, Stay Well Spa, and Explore Well. Each resort will also strive to eliminate food waste with new locally sourced and homegrown menus, including the use of ingredients from organic gardens, and guests will also be able to engage in local cooking classes.

Overall, SAii, S Hotels & Resorts and Singha Estate are also striving to achieve carbon neutral operations by 2030. To reach this ambitious target, SAii will progressively reduce its carbon emissions by 5% each year from 2024 onwards through a wide range of initiatives, including carbon tracking, waste reduction and green energy. The installation of solar panels in Thailand and the Maldives is expected to help lower carbon emissions by 20%. 

A key element of S Hotels & Resorts’ sustainability strategy is to have its operations monitored, evaluated and assessed by independent experts. Last year, the company was delighted when SAii Laguna Phuket, SAii Phi Phi Island Village and CROSSROADS Maldives received Green Globe™ Certification.

Mr. Michael Marshall, Chief Executive Officer, S Hotels & Resorts, said: “At SAii, we understand that we have a duty to care for the environments and communities in which we operate. Every aspect of our operations is completely committed to preserving the balance of nature, and we have implemented energy, water and waste management programmes throughout our portfolio. And of course, we have eliminated single-use plastics. Through our Marine Discovery Centres in Thailand and the Maldives, which are expected to attract 50,000 visitors in 2024, we want to help our InSAiiders fulfil their goals of sustainable, experience-driven travel.”

SAii’s operations have been aligned with nine of the UN’s Sustainable Development Goals (SDGs), including SGD2 - Zero Hunger, SDG7 - Affordable & Clean Energy, SDG11 - Sustainable Cities & Communities, SDG12 - Responsible Consumption & Production, and SDG14 - Life Below Water.

SAii Resorts is the free-spirited upper-upscale lifestyle brand from S Hotels and Resorts PCL, the global hospitality company from Singha Estate PCL. For more information, please visit www.saiiresorts.com. Alternatively, to learn more about S Hotels & Resorts, please visit www.shotelsresorts.com or follow us on Facebook, Instagram, YouTube, or LinkedIn.

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About S Hotels and Resorts Public Company Limited

S Hotels and Resorts Public Company Limited, the hospitality arm of Singha Estate Public Company Limited, is a fast-growing, Thai-inspired company with an extensive international portfolio and world-class standards. Specialising in the management and investment of high-quality hotels and resorts in desirable destinations across the globe, S Hotels & Resorts has created a collection of its own distinctive lifestyle brands, whilst also partnering with the hospitality industry’s leading names. The company aims to set new standards for leisure and lifestyle through diversified business platforms and to enhance value for all its stakeholders based upon a philosophy of sustainable development and delivering benefits to local communities. To learn more, please visit www.shotelsresorts.com or follow us on Facebook, Instagram, YouTube, or LinkedIn. 

MEDIA CONTACTS:

Lalita Somboonsuk (Ta)
Senior Manager - Corporate Marketing Communications
S Hotels & Resorts | Singha Estate PCL
lalita.s@shotelsresorts.com 
+66 (0) 2058-9888 ext. 320

Jerome Richard
Delivering Asia Communications
jr@deliveringasia.com
+66 91 723 1648