For the Love of the Planet: S Hotels and Resorts Commemorates Earth Daywith Inspiring Milestones and New Initiatives in Sustainability

Bangkok – 7 April 2025 – S Hotels and Resorts PCL (“SHR”), the international hospitality company under Singha Estate, reaffirms its foundational promise to safeguard the planet as it joins the world in celebrating Earth Day 2025. By embracing partnerships with like-minded sustainable brands and implementing innovative green initiatives, S Hotels & Resorts continues to place a great emphasis on conservation and environmental stewardship at the very core of its operations. With every action, from rolling out eco-friendly bathroom amenities to protecting endangered species, the Company strives to inspire meaningful and influential changes and create a lasting positive impact for future generations.

Saving our sharks, one hatched pup at a time

Bamboo sharks successfully released into the ocean

Through its Marine Discovery Centres in Thailand and the Maldives, SAii Hotels continues to inspire guests with vital conservation initiatives, such as coral propagation, mangrove planting and its “Save Our Sharks” programme. Since 2021, SAii Phi Phi Island Village has released a total of 35 sharks into the wild, while its onsite nursery, in collaboration with the Phuket Marine Biological Centre, nurtures shark eggs and juveniles to support marine life restoration and 

ecosystem balance. In addition, our MDCs also help nurture marine species that that have been washed ashore, providing them with the necessary support before their return to the ocean.

Eco-Boutique collection: stays enhanced with nature-loving, luxurious products

Eco-Boutique collection featured at all SAii properties

In a key partnership announced earlier this year, SAii Hotels & Resorts has teamed up with ADA Cosmetics International – the first hotel amenities manufacturer to offer a fully Cradle to Cradle Certified® Silver product portfolio – to introduce the premium Eco-Boutique collection across all SAii properties. The five-product line, crafted with up to 98% naturally derived ingredients and 100% post-consumer recycled plastic, enhances guest experiences while protecting aquatic systems and ecosystems. 

Moringa Project: Healing with nature 

Another example of a like-minded collaboration is Santiburi Koh Samui’s partnership with Moringa Project, introducing eco-friendly spa treatments that feature organic, nutrient-rich 

moringa oil for an all-natural wellness experience. By collaborating with a community of local farmers to provide cold-press the oil, the Thailand-based brand ensures the highest quality products while supporting the local smallholder economy. 

Guests at Santiburi Koh Samui can further connect with the island’s lush landscape through the resort's guided nature trail, which highlights the region’s rich flora and fauna, fostering ecological awareness and appreciation.

Leading the way in green events and energy solutions

Since its inception, the group has remained steadfast in its commitment to increasing the share of renewable energy across its hotel operations, with a strong emphasis on solar power to o generate clean energy and reduce reliance on fossil fuels. 

To foster an environmentally friendly and sustainable hotel business over the long term, SHR has installed solar panels at its self-managed hotels as well as extending clean energy initiatives to the SO/Maldives. In 2024, clean energy accounted for around 10% of their total electricity consumption in Thailand and Maldives.

Reflecting the group’s commitment to achieving carbon neutrality by 2030, SAii Laguna Phuket and SAii Lagoon Maldives have set a new standard in green MICE as recipients of GOLD Certifications from the Event Industry Council – the first and only venues in Thailand and the Maldives to achieve this recognition. Further highlighting the brand’s focus on sustainable operations are the prestigious Green Globe certifications awarded to all SAii properties and Santiburi Koh Samui for third consecutive years. 

SAii Laguna Phuket: key highlights

In 2024, SAii Laguna Phuket’s on-site water bottling plant produced 147,160 bottles of drinking water for guest rooms and restaurants. Team members collected over 180 kilograms of marine debris from the beachfront, while the resort’s food waste reduction initiatives helped lower food waste by 63%. Overall, the resort successfully reduced total waste by 71% compared to 2023. Additionally, through an ongoing upcycling partnership with Seeds of Change Phuket, old bed runners and curtains were transformed into reusable beach bags, available for guests to use during their stay

SAii Phi Phi Island Village: key highlights

At SAii Phi Phi Island Village, the on-site Marine Discovery Centre conducted a total of 59 educational sessions in 2024, sharing valuable knowledge with eight local communities on environmental protection, with a particular focus on safeguarding bamboo sharks and clownfish threatened by habitat loss. As part of additional community outreach efforts, the resort utilised long-tail boat services, generating THB 6.7 million in income for the local community. The team also collected and recycled 5,459 kilograms of marine debris. Additionally, the resort has launched its Nature Trail activities, allowing guests to explore and appreciate the island’s natural environment and local species.

Earth Day events at S Hotels & Resorts 

SAii Phi Phi Island Village’s Nature Trail

On Earth Day, guests at SAii Phi Phi Island Village will be invited to plant mangroves nearby to reduce soil erosion and mitigate storm surges during extreme weather events, as well as join beach clean-ups and guided nature trails. At SAii Koh Samui Villas, guests will have the opportunity to participate in a beachfront clean-up, contributing to the preservation of the island’s natural beauty. Additionally, at Santiburi Koh Samui, Sala Thai restaurant will contribute a portion of the day’s proceeds from its acclaimed 100-mile set menu to support conservation projects. Low-waste cooking classes for guests will provide another meaningful way to celebrate Earth Day.

At SAii Laguna Phuket, SAii Spa’s Earth-inspired treatments, such as the ISLAND RITUAL package—featuring a coco scrub, coco wrap, and a warm coconut poultice body massage—along with other wellness packages, invite guests to indulge in serenity while embracing eco-conscious practices.

Michael Marshall, CEO of S Hotels & Resorts, said, “Every year, as our properties celebrate Earth Day, we are presented with an opportunity to reflect on our successes and discover new, better ways to protect the planet while empowering our guests to tread lightly during their holidays. From responsible sourcing and eco-conscious hospitality to community engagement and cultural preservation, we are committed to making a positive impact on the destinations we call home. We are thrilled about our recent partnerships and look forward to our guests experiencing them as they explore our beautiful planet.”

With a vision to achieve carbon neutrality by 2030, S Hotels and Resorts PCL (SHR) continues to elevate its sustainability initiatives while creating exceptional guest experiences.  

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About S Hotels and Resorts Public Company Limited

S Hotels and Resorts Public Company Limited (SET:SHR), the hospitality arm of Singha Estate Public Company Limited, is a fast-growing, Thai-inspired company with an extensive international portfolio and world-class standards. Specialising in the management and investment of high-quality hotels and resorts in desirable destinations across the globe, S Hotels & Resorts has created a collection of its own distinctive lifestyle brands, whilst also partnering with the hospitality industry’s leading names. The company continues to set new standards for leisure and lifestyle through diversified business platforms and to enhance value for all its stakeholders based upon a philosophy of sustainable development and a commitment to delivering to the economic, environmental and social well-being of the local communities where it operates. To learn more, please visit www.shotelsresorts.com or follow us on Facebook, Instagram, Youtube, or LinkedIn. 

About Singha Estate Company LimitedSingha Estate Public Company Limited (SET:S) is an international property development and investment  company  focusing  on  investing  in  high potential business, driving corporate position to become a premier holding company through robust financial status and premium quality product offerings, building strong and sustainable growth through a well-balanced portfolio. The company is growing its business with an optimum portfolio of residential, hospitality, commercial, and industrial estate and infrastructure. The company is heading towards a fully-fledged global holding company, with a commitment of good corporate citizenship that delivers sustainable values to shareholders. To learn more, please visit www.singhaestate.co.th.